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Heritage Iron Magazine article

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Nathan (SD) View Drop Down
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Joined: 11 Sep 2009
Location: Day County SD
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    Posted: 20 Jan 2012 at 8:07am
 
Sales  Fiscal year 1971
 
JD        897 million
IH        915 million    (ag and industrial combined)
MF       650 million
AC       174 million
Case    134 million
White   126 million    ( 3 brands Oliver,MM,White)
 
AC sales were 20% of the big green. I imagine tractors were the bulk of the sales. I would have never guessed the gap was that big.
 
 
 
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Dave in il View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Dave in il Quote  Post ReplyReply Direct Link To This Post Posted: 20 Jan 2012 at 9:00am
Were those figures worldwide or only for North America?
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Nathan (SD) View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Nathan (SD) Quote  Post ReplyReply Direct Link To This Post Posted: 20 Jan 2012 at 9:23am

The article didn't specify. It stated corporate totals of ag sales. Probably global sales.  According to Farm and Industrial Equipment institute there were only 134,070 tractors sold in 1971. I believe that to be a US sales number. So multiply that by $7000 avg cost for a tractor. That is not even 1 billion dollars.

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Austin(WI) View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Austin(WI) Quote  Post ReplyReply Direct Link To This Post Posted: 20 Jan 2012 at 10:57am
But that was just in the ag division correct? AC was HUGE and made so many different things though. I would like to see what AC over sales in everything they made was compared to JD.
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