When a manufacturing company finds itself in this situation, it is generally always traced back to one thing:
Loss of vision and focus.
B&S has, over many decades, placed itself in business of all sorts of power equipment market agreements. This, in and of itself isn't a big deal, but the ramifications of such deals always has a 'back side' which is, twofold:
1) It imposes a high amount of 'steerageway' upon one's business model and
2) It tends to supress the greatest benefits of competition: motivation of constant improvement.
The end result, is that a company becomes overly invested upon in it's customer base (which happens to be a corporate agreement, more than the end consumer) AND...
...it seriously impacts the bottom line profit... it puts the middleman in control of the profit margin.
For those that understand agribusiness better, but don't 'get' what I'm saying above:
If you're a farmer, and you have a provisionary contract sale of your produce to a big corporation, you're basically condemned to do business on THEIR terms, not your own... and as a result, you will be economically squeezed to as-close-to-death as they can, to keep your business limited to them.
Briggs should have done many things different... I could make a huge list, but I won't... I'll just say that it is... what it is.
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