AC 1960s Litho in U.S.A. brochures
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Topic: AC 1960s Litho in U.S.A. brochures
Posted By: AC7060IL
Subject: AC 1960s Litho in U.S.A. brochures
Date Posted: 19 Sep 2025 at 10:21pm
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For anyone that has original AC sales brochures, have you ever wondered what "Litho in U.S.A." printed on their lower back corner refers to? Here is an AI weblink that conjured up some interesting reading & info about it. Many of the 1950s 60s 70s 80s AC sales brochures say "Printed in U.S.A." on their back lower right corners. A few during 1971, 1972, etc say "Litho in U.S.A." http://www.google.com/search?q=litho+in+u.s.a.+in+the+60s&client=firefox-b-1-e&sca_esv=f8faf40590554dcf&sxsrf=AE3TifP5u1gDIEv9jr20J2sFcix8NApfnw%3A1758337425978&ei=kRnOaMrGO9WwptQP6sSM-Ao&sclient=gws-wiz-serp&udm=50&fbs=AIIjpHxU7SXXniUZfeShr2fp4giZ1Y6MJ25_tmWITc7uy4KIeioyp3OhN11EY0n5qfq-zEMZldv_eRjZ2XLYc5GnVnME7glWodDcaQwvGYJtospyF4GO5MC0p7Um53mJ2FnRmWzLfvs8MM15EI7IZ9K-WzjfyMSonUBkTYoaEYz_aoCWKu9TQ8dof5M0D_kBJ6KHVqAfl1pdvC4fEdvCuKBOfnDqAXG81w&ved=2ahUKEwiMiLnMreaPAxW4hIkEHcgHBsUQ0NsOegQINxAA&aep=10&ntc=1&mstk=AUtExfAHeAAtmWIurdefoXjsk9NXkuu71jWtvh-4eYac6hKag9yZus2BhYXdYuKkrWzIMCUdpupUWiIJ5E5hrrC6MhPhIcx2B0_PRZVM2k9VmKImf70t8aSDuwDddsteJk1iV2f_dyx6J_QsdSBdNmf_zbaNSYToDzJLRCdDHlEdcvNH8gj_39Oc5UaF7ih7vJvx0vj-941RopWcanq4bnsXBo9GrSJ4YoJ7LfLrrI54Yek2FT5Q9te2gQU8aa2wjFD2sdPvPxmRPHYBEB_2qoDDVH4UGvFv1yKXsqlgtMn5HwZ0peoFE1m5tea9Nqw8wPCl8UyfdfTIn0JC3g&csuir=1&mtid=jBrOaJCiAbiJptQPyI-YqAw" rel="nofollow - http://www.google.com/search?q=litho+in+u.s.a.+in+the+60s&client=firefox-b-1-e&sca_esv=f8faf40590554dcf&sxsrf=AE3TifP5u1gDIEv9jr20J2sFcix8NApfnw%3A1758337425978&ei=kRnOaMrGO9WwptQP6sSM-Ao&sclient=gws-wiz-serp&udm=50&fbs=AIIjpHxU7SXXniUZfeShr2fp4giZ1Y6MJ25_tmWITc7uy4KIeioyp3OhN11EY0n5qfq-zEMZldv_eRjZ2XLYc5GnVnME7glWodDcaQwvGYJtospyF4GO5MC0p7Um53mJ2FnRmWzLfvs8MM15EI7IZ9K-WzjfyMSonUBkTYoaEYz_aoCWKu9TQ8dof5M0D_kBJ6KHVqAfl1pdvC4fEdvCuKBOfnDqAXG81w&ved=2ahUKEwiMiLnMreaPAxW4hIkEHcgHBsUQ0NsOegQINxAA&aep=10&ntc=1&mstk=AUtExfAHeAAtmWIurdefoXjsk9NXkuu71jWtvh-4eYac6hKag9yZus2BhYXdYuKkrWzIMCUdpupUWiIJ5E5hrrC6MhPhIcx2B0_PRZVM2k9VmKImf70t8aSDuwDddsteJk1iV2f_dyx6J_QsdSBdNmf_zbaNSYToDzJLRCdDHlEdcvNH8gj_39Oc5UaF7ih7vJvx0vj-941RopWcanq4bnsXBo9GrSJ4YoJ7LfLrrI54Yek2FT5Q9te2gQU8aa2wjFD2sdPvPxmRPHYBEB_2qoDDVH4UGvFv1yKXsqlgtMn5HwZ0peoFE1m5tea9Nqw8wPCl8UyfdfTIn0JC3g&csuir=1&mtid=jBrOaJCiAbiJptQPyI-YqAw |
Replies:
Posted By: 67-d10
Date Posted: 21 Sep 2025 at 7:34pm
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I believe it is short for lithograph, or lithographed. Basically, a form of high speed printing.
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Posted By: AC7060IL
Date Posted: 23 Sep 2025 at 9:52am
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Here is a copy of an AC D21 II industrial sales brochure's back page, dated February 1966 that was "Printed in U.S.A."  |
Posted By: AC7060IL
Date Posted: 23 Sep 2025 at 10:47am
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Here's a copy of AC's 175 Crop Hustler sales brochure. It's back page is dated March 1971, "Litho in U.S.A.     |
Posted By: ecosse23
Date Posted: 24 Sep 2025 at 9:34am
| Yes, litho is short for colour lithography, basically full colour printing using four inks which are “half toned” so that photos and graphics can be reproduced. Prior to litho printing they would have used letterpress or other printing methods which were slower and more restrictive in terms of how images were printed, although text was always more straightforward. |